Toys R Us Swot Analysis - 1512 Words

Chapter 4: SWOT Analysis Internal Weaknesses and Strengths Leading- A company’s head should be proficient in leadership, decision making, and communications skills. In addition, this leader should be able motivate his group and team members. David Brandon, CEO of Toys R Us joined the company in July 2015. He has many goals for the future of the company. While it is difficult to take on the many struggles of a company in distress, Brandon made up his mind that he could accomplish the impossible. One of the many challenges he faced was to inspire the workers to believe in his vision of what Toys R Us could be in the future. Others in the organization have been openminded to his message (Wilson, p. 6). He oversees almost 2 thousand stores†¦show more content†¦He is a member of the leadership program who oversees human resources tasks. The human resources functions that he oversees include: talent management, training, employee relations, and succession planning. His leadership style is task and people oriented. This type of re sults driven culture allows for the employee’s talent and careers to flourish (Toys R Us, Inc.). Grace’s leadership skills create benefits for the whole company by allowing employees to feel empowered while allowing them to grow with the company. Combining Brandon’s and Grace’s leadership skills allows for the employees and the company to have a bright future. Controlling- The control of a company includes having a solid human resources department in place that has systems and processes set up so the organization can run smoothly. Toys R Us is run by a functional organizational structure. This type of structure groups tasks by company functions. For example, a specific group within the organization is called the United States marketplace operations. Mark Johnson, one of the EVP of Toys R Us which handles the U.S. Marketplace Operations is responsible for giving an â€Å"exceptional shopping experience† to the company’s consumers across the country. He oversees the brick and mortar stores and operations. The company operations of the retail stores include: â€Å"store talent development programs, real estate portfolio and traffic-driving initiatives† (Toys R Us, Inc.). He is also on theShow MoreRelatedCases Chapter 1 - Introduction to Electronic Commerce1479 Words   |  6 PagesCASES CHAPTER 1 - INTRODUCTION TO ELECTRONIC COMMERCE CASE 1: AMAZON.COM Required: 1. In 2004, Toys R Us sued Amazon.com for violating terms of the agreement between the companies (specifically, Toys R Us objected to Amazon.com’s permitting Amazon Marketplace retailers to sell toys) (Note: when the lawsuit was filed, Amazon Marketplace was called â€Å"zShops†). Amazon.com responded by filing a countersuit. After more than two years of litigation, a New Jersey Superior Court judge ruled that the agreementRead MoreToys R Us Inc. : Research Proposal1107 Words   |  5 PagesCorporate name, founding date, founding leaders. Toys R Us Inc., founding date was 1948 and the founding leader was Charles P Lazarus. The company, which was originated in Washington D.C. was named Children’s Bargain Town. Initial Products Toys â€Å"R† Us origins go back to the first store named Children’s Bargain Town. The first products which were sold were baby furniture and cribs. To keep its customers satisfied it introduced infant products and toys for children of an older age, they then added cradleRead MoreToys R Us Research Proposal And Introduction1146 Words   |  5 PagesCorporate name, founding date, founding leaders. Toys R Us Inc., founding date was 1948 and the founding leader was Charles P Lazarus. The company, which was originated in Washington D.C. was named Children’s Bargain Town. 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